How Swizz Beatz and Timbaland Turned Instagram Live Into a Hip-Hop Celebration

Ever since the outbreak of COVID-19, the music industry has been thrown into a whirlwind, as musicians try to figure out how to keep their fans engaged. The most entertaining content we've seen has been split between Instagram and TikTok, but Instagram is taking the lead. VERZUZ, by GRAMMY Award-winning Swizz Beatz and Timbaland, has created a wave of celebrity-studded live beat battles celebrating hip-hop's greatest legends on Instagram Live. On March 24, the two icons posted about a friendly c...